AUFI 20 INDEX — 20 Exceptional Business Leaders in Creativity

A yearly index of 20 exceptional business leaders, united by a belief in the transformative power of creativity.

As agency match-makers, we've spent the last ten years building a network of the world's most extraordinary agencies. But they're only half the story. As we pass the midpoint of a pivotal decade, we want to put the spotlight on the other side of the equation: the business leaders that make exceptional work possible.

The AUFI INDEX brings together 20 outstanding individuals that span geographies, sectors and seniority levels. They’re all people that we’re proud to have met and worked with over the years, and that we believe are building brands we can learn from.

What unites them is a singular mindset: like us, they believe that creativity has the power to transform business.

THE AUFI INDEX is an ever-growing resource, set to span 100 exceptional business leaders, across all sectors, by 2030.